After working on nearly 20 design projects this past half-year - many of them under NDA - I felt the need to create something personal. A space where 

I could fully explore my style, experiment with tools like generative AI and design without limitations 

or expectations.

Before I became a designer I was a model. And 

the shoots I loved most were always for jewelry brands. Not because of beauty of the pieces, 

but because of the atmosphere - the intimacy on set, 

the attention to detail and especially the women behind the brands. I always admired their creative energy and how personally they treated their work.

Back then, I was part of the image - but not the story. With Moneté I wanted to create that story. 

To build an entire world around the jewelry. 

A brand that isn’t just seen, but felt.



I imagined the tactile experience of holding the box for the first time. The sound of the unwrapping. 

The slow reveal. The emotion of it.



Moneté is a fictional brand, but its story is real. Inspired by a moment in Zurich and shaped 

by years of observing and admiring beauty from behind the scenes, this project is my way of telling 

a tale I’ve wrote.