After working on nearly 20 design projects this past half-year - many of them under NDA - I felt the need to create something personal. A space where I could fully explore my style, experiment with tools like generative AI and design without limitations or expectations.

Before I became a designer I was a model. And the shoots I loved most were always for jewelry brands. Not because of beauty of the pieces, but because of the atmosphere - the intimacy on set, the attention to detail and especially the women behind the brands. I always admired their creative energy and how personally they treated their work.

Back then, I was part of the image - but not the story. With Moneté I wanted to create that story. To build an entire world around the jewelry. A brand that isn’t just seen, but felt. I imagined the tactile experience of holding the box for the first time. The sound of the unwrapping. The slow reveal. The emotion of it.

Moneté is a fictional brand, but its story is real. Inspired by a moment in Zurich and shaped by years of observing and admiring beauty from behind the scenes, this project is my way of telling a tale I’ve wrote.